Be the answer AI recommends

If AI doesn’t understand you, it won’t recommend you.
dAirect makes sure your hotel gets recommended by AI Assistants.

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200+

1 in 2 bookings today starts with AI

People do not search anymore.

They ask

DeepSeek

ChatGPT

Gemini

Perplexity

Claude

DeepSeek

For more than twenty years, travelers searched for hotels on Google and OTAs, moving through links, filters, and comparisons.
Today, more and more people ask AI assistants directly.

PAST

Traditional search results with third-party sites highlighted

PRESENT

Current search results showing visibility for the property

PRESENT

1 in 2 bookings today starts with AI

AI reads the code behind the site

Hotel websites are built for humans, not for AI Assistants

DESCRIPTIVE CONTENTUNSTRUCTURED DATAUNOPTIMIZED CODE

AI analyzes the information available online and recommends only what it can properly read and understand. Direct channels are not built for AI. That’s why when a traveler asks an AI Assistant for recommendations, aggregators or OTAs are often cited instead of official websites.

AI reads the codebehind the site

One agentic system.Three proprietary technologies.

Reverse Engineering

Analyzes and learns how Artificial Intelligence responds

Dynamic GEO

Makes the property technically readable and relevant for AI systems

[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "@id": "https://www.villabalbi.it/#website",
    "name": "Grand Hotel Villa Balbi",
    "url": "https://www.villabalbi.it/"
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.villabalbi.it/#organization",
    "name": "Grand Hotel Villa Balbi",
    "url": "https://www.villabalbi.it/",
    "logo": "https://www.villabalbi.it/favicon.ico",
    "sameAs": [
      "https://www.facebook.com/GrandHotelVillaBalbi/",
      "https://www.instagram.com/grandhotelvillabalbi/"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.villabalbi.it/#webpage",
    "url": "https://www.villabalbi.it/",
    "name": "Grand Hotel Villa Balbi | Hotel 4 stelle a Sestri Levante"
  }
]