Knowledge Hub
All the latest news from the Hospitality & AI sector
False Myths About GEO and LLMs That Can Cost You Bookings
The introduction of generative artificial intelligence in the hospitality industry is profoundly changing the way users discover, compare, and choose accommodation properties. In this new landscape, however, oversimplified interpretations are emerging and, in some cases, they do not fully reflect the actual technical functioning of these systems. Misconceptions that risk distorting hotels’ visibility and distribution strategies.
The 10 practices that help a hotel get chosen by AI
For years in hotel marketing, we told ourselves a fairly simple story.Be present. Be visible. Rank on Google. Improve positioning. Drive traffic to the website. Hope that traffic would turn into a direct booking instead of another round through OTAs.
AI and Hospitality: the numbers every hotelier should know in 2026
Traffic generated by AI assistants is growing increasingly rapidly in the hospitality sector. The most recent data shows how travelers’ search and booking behaviors are changing.
