An infrastructure that enables AI Assistants to discover, connect, and book directly from hotel websites, in a standardized way.
Intermediation: OTAs have built a single, standardized platform that aggregates millions of properties into one unified system.
Disintermediation: The direct channel, on the other hand, has remained a collection of thousands of independent websites, each with different technology, standards, structures, and information.
Both allow travelers to book a hotel. But they work in fundamentally different ways.
For users, this completely simplifies the search experience.
For AI Assistants, however, interacting with OTAs is very different from interacting with thousands of official websites. An AI Assistant can easily interface with a centralized platform.
It is much more complex to interact with thousands of independent websites, each with fragmented structures, standards, and logic.
dAirect has built the infrastructure that enables AI Assistants to interact with the direct channel in a standardized way.
The dAirectory is a structured registry that allows AI to discover and understand the direct channel as a system, accessing information, pricing, and availability in a consistent format.
This makes the direct channel accessible and interoperable, and ready to become bookable by AI with the same ease as centralized platforms.
A structured database that allows AI assistants to discover and understand the direct channel through a unified standard.
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